Tag Archives: TOFU

How to Get Brilliant Ideas for Top of Funnel (TOFU) Content

If you’re trying to increase the number of leads that your business gets from online channels such as SEO, PPC advertising or Social Media Marketing, you need to consider how well you’re attracting prospects who are top of the funnel. These are people who are part of your target market, but who may not be ready to purchase a product or service at this time. Draw these people in with top of funnel content. I think it […]

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