Tag Archives: swipe file

How to Write Great Headlines When You’re a Marketer

You’re a marketer, so let’s talk about headlines. It may not be something most people think about on a regular basis, but we are surrounded by headlines. In an age where the amount of information that’s thrown at us 24/7 is quickly becoming overwhelming, it’s headlines that grab our attention and pull us in. It’s also why as a marketer, you have to get good at writing killer headlines if you want your audience to sit up and […]

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Creating a Swipe File to Come Up With Headline Ideas

copywriting swipe file

Set Up Your Copywriting Swipe File Folders Do you have a copywriting swipe file? It’s one of the best tools out there for helping you come up with killer headline ideas for any part of your business. These headlines will come in handy when you’re getting ready to send out a mailing, are writing a blog post or getting ready to test an alternate headline on your sales page. You simply browse through your copywriting swipe file […]

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email marketing software for contacting 3rd party leads