Tag Archives: seo

SEO Copywriting for Google and Humans

Do you want your SEO content to rank on the first page of Google? It’s easy to get stuck on the many SEO best practices and lose track of who you are ultimately trying to reach… Real people. Google has specific SEO factors it looks for when ranking pages in search results. Their priority is their users’ experience. So the more you serve the reader, the more Google serves you. If I were to share only one […]

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On-Page Optimization in SEO: Fixing Existing Content

There’s a low hanging fruit opportunity for on-page optimization in SEO. And it’s all about existing content optimization. On-page optimization in SEO is the process of maximizing the results your content achieves from search engines, including improvements in rankings, organic traffic, and conversions. Whether or not your existing content was SEO optimized when you created it, there’s an opportunity to make a few quick tweaks and reap the rewards of more organic traffic. This post will cover […]

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4 Things to Consider Before You Outsource SEO

SEO is important. But it’s complex, time consuming, and requires patience to see results. Deciding how to approach SEO is just as complex. In fact, SEO is similar to investing. Your options are: Do nothing Do it yourself Outsource SEO—hire an expert to handle it for you If you’re a smart marketer, you’ve already narrowed it down to option #2 and #3. Doing SEO yourself can seem like a daunting task, so many people consider outsourcing. There […]

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Semantic SEO: How to Change Your Game to Win in Search

Remember the good ol’ days when SEO was straightforward? You follow a formula, check all the boxes, and get at least some results. Ok, maybe results have never been guaranteed, but there were clear-cut steps in the process. Has the game now changed with the rise of semantic search engines? I recently read a post that Andy Crestodina wrote about semantic optimization and decided to reach out to him for some advice. Here I’m sharing his responses—jam-packed […]

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How To Find Keywords With The Right Buyer Intent

how to find keywords with the right intent

The title of the subheading is kind of deceptive because it is loaded with two assumptions. First, you need to find keywords and second, you need to find the right keywords. This assumes that there are such things as the right keywords. Unfortunately, this part of the keyword research analysis is just completely ignored by most people looking to build more search engine traffic to their websites. Not surprisingly, they end up failing with SEO. See also: […]

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Start Your Own Advertising Agency On The Internet

advertising agency

Internet Marketing: Establish Your Reputation and Presence as an Advertising Agency Probably you are familiar with the neon signs of different business establishments around your locality’s business district. If you are an avid fan of different television programs, probably you also have noticed different kinds of products flashed on your television screen in between the program that you are watching. Although it is annoying on your part that there are “unnecessary interruptions” when you are watching your […]

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