Tag Archives: seo

How to Create (and Complete) an SEO Audit Report for Your Clients

The first step in working with a new SEO client is creating an SEO audit report.   An SEO audit helps you evaluate the current state of the client’s site and create a roadmap for improvements. You can see where the client is succeeding, failing, and making mistakes. And in the process, you get the information you need to create a client-facing document that describes problems and what you will do to fix them. As you take […]

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How to Create an SEO Proposal Template for New Clients

You can spend less time securing clients when you have an SEO Proposal Template that allows you to create a new project outline in a matter of minutes. With the following information and downloadable template, you don’t have to start from scratch each time a client comes knocking on your door. You can simply use this SEO proposal format and fill in the blanks to quickly create a personalized proposal that outlines the steps of your new […]

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Ultimate WordPress SEO Guide for Beginners (Step by Step)

Improving your WordPress SEO is crucial for getting more traffic to your website. Sadly most WordPress SEO guides are too technical for new users to get started. If you are serious about increasing your website traffic, then you need to pay attention to the WordPress SEO best practices. In this guide, we will share the top WordPress SEO tips to help you improve your WordPress SEO and get more organic traffic. You might have heard experts saying […]

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SEO Copywriting for Google and Humans

Do you want your SEO content to rank on the first page of Google? It’s easy to get stuck on the many SEO best practices and lose track of who you are ultimately trying to reach… Real people. Google has specific SEO factors it looks for when ranking pages in search results. Their priority is their users’ experience. So the more you serve the reader, the more Google serves you. If I were to share only one […]

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On-Page Optimization in SEO: Fixing Existing Content

There’s a low hanging fruit opportunity for on-page optimization in SEO. And it’s all about existing content optimization. On-page optimization in SEO is the process of maximizing the results your content achieves from search engines, including improvements in rankings, organic traffic, and conversions. Whether or not your existing content was SEO optimized when you created it, there’s an opportunity to make a few quick tweaks and reap the rewards of more organic traffic. This post will cover […]

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4 Things to Consider Before You Outsource SEO

SEO is important. But it’s complex, time consuming, and requires patience to see results. Deciding how to approach SEO is just as complex. In fact, SEO is similar to investing. Your options are: Do nothing Do it yourself Outsource SEO—hire an expert to handle it for you If you’re a smart marketer, you’ve already narrowed it down to option #2 and #3. Doing SEO yourself can seem like a daunting task, so many people consider outsourcing. There […]

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Semantic SEO: How to Change Your Game to Win in Search

Remember the good ol’ days when SEO was straightforward? You follow a formula, check all the boxes, and get at least some results. Ok, maybe results have never been guaranteed, but there were clear-cut steps in the process. Has the game now changed with the rise of semantic search engines? I recently read a post that Andy Crestodina wrote about semantic optimization and decided to reach out to him for some advice. Here I’m sharing his responses—jam-packed […]

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How To Find Keywords With The Right Buyer Intent

how to find keywords with the right intent

The title of the subheading is kind of deceptive because it is loaded with two assumptions. First, you need to find keywords and second, you need to find the right keywords. This assumes that there are such things as the right keywords. Unfortunately, this part of the keyword research analysis is just completely ignored by most people looking to build more search engine traffic to their websites. Not surprisingly, they end up failing with SEO. See also: […]

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Start Your Own Advertising Agency On The Internet

advertising agency

Internet Marketing: Establish Your Reputation and Presence as an Advertising Agency Probably you are familiar with the neon signs of different business establishments around your locality’s business district. If you are an avid fan of different television programs, probably you also have noticed different kinds of products flashed on your television screen in between the program that you are watching. Although it is annoying on your part that there are “unnecessary interruptions” when you are watching your […]

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