Tag Archives: online reputation management

Online Reputation Management for Small Businesses

online reputation management

Most people define online reputation management (ORM) as “the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web sphere content.” ORM primarily involves tracking what is written about a client on the Internet, then utilizing sophisticated online and offline techniques in promoting positive and neutral content, while at the same time pushing down those links the sponsor may not want to show when their name is searched. In […]

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Online Reputation Management For Hotels: How It Works

online reputation management for hotels

Why does online reputation management for hotels matter? Read on to discover the 3 fatal errors hotels are making with their online reputation management. Hotel Online Reputation Management Online Reputation Management (ORM) is essentially as simple as it sounds. For our purposes, it is a process by which hotels can monitor, influence and improve feedback that people leave about them on hotel review sites like TripAdvisor. The internet has changed the way commerce works in the hotel industry […]

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