Tag Archives: online marketing

How to Create (and Complete) an SEO Audit Report for Your Clients

The first step in working with a new SEO client is creating an SEO audit report.   An SEO audit helps you evaluate the current state of the client’s site and create a roadmap for improvements. You can see where the client is succeeding, failing, and making mistakes. And in the process, you get the information you need to create a client-facing document that describes problems and what you will do to fix them. As you take […]

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A Guide To Securing Guest Posts Through Guest Blogging Outreach

Through guest blogging outreach, you can tap into existing, relevant audiences and introduce your brand to a big batch of new readers. That’s why this tactic is a powerful and useful way to grow your digital visibility. However, in order to succeed, you need to know how to find and qualify the best sites, write content that fits the target site, and reach out to editors in a way that gets you noticed. Here is a guest […]

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How to Create an SEO Proposal Template for New Clients

You can spend less time securing clients when you have an SEO Proposal Template that allows you to create a new project outline in a matter of minutes. With the following information and downloadable template, you don’t have to start from scratch each time a client comes knocking on your door. You can simply use this SEO proposal format and fill in the blanks to quickly create a personalized proposal that outlines the steps of your new […]

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How to Find Guest Blogging Opportunities and Present an Outreach Plan To Clients

It can be challenging to present guest blogging opportunities to a client who isn’t sure about the value of digital outreach. Without seeing how or why the process works, clients have a hard time wrapping their heads around the value your agency can provide with your guest posting service. So, you have to show them. By using this outline, you can create a template for guest blogging services that clearly explains the process and benefits of outreach, […]

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How To Create a Landing Page That Converts

Just how important are landing pages for marketing? Probably the most crucial statistic to know is that conversion rates can increase by more than 85% when you use an optimized landing page. That number is absolutely insane! Just imagine what impact that would have if you were to create a landing page for every campaign. In spite of this crazy statistic, only 48% of marketers use landing pages for every campaign they launch. So more than half are losing out […]

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How to Perform a Website Keyword Analysis on Your Competitors

Performing a website keyword analysis on your competitors is a strategic way to get direction for your SEO and content marketing strategy. There are many benefits to performing this type of analysis: Seeing how well other sites perform Identifying keyword gaps and opportunities Disqualifying keywords that are out of your reach Using your findings to create future SEO content and guide your strategy Using Alexa’s Marketing Stack, you can easily check website keywords of your competitors and […]

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Use This Content Audit Template to Assess, Measure, and Plan for the Future

If you are creating content for your website without a strategy or have clients who haven’t tracked any of their on-site content creation, it’s probably time for a content marketing audit. An on-site content marketing audit allows you to gather insight from work that has been done, determine work that needs to be done, and decide how to direct your future strategy. Go through the following steps to identify the best-performing content on your website from social […]

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21-Point Checklist to Boost Your Blog Posts in Search [Infographic]

A lot of SEO-minded bloggers will huff and puff about the backlink building strategies that catapulted their posts to the first page of search. I’m not one of them. I have no backlink building strategy. Don’t get me wrong. I’m all for backlinks. They clearly can help a blogger earn the authority that helps you snag a ticket to high rankings. Yet I don’t pay that stuff any mind. I don’t build, buy or barter for backlinks. […]

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How to Get Brilliant Ideas for Top of Funnel (TOFU) Content

If you’re trying to increase the number of leads that your business gets from online channels such as SEO, PPC advertising or Social Media Marketing, you need to consider how well you’re attracting prospects who are top of the funnel. These are people who are part of your target market, but who may not be ready to purchase a product or service at this time. Draw these people in with top of funnel content. I think it […]

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SEO Copywriting for Google and Humans

Do you want your SEO content to rank on the first page of Google? It’s easy to get stuck on the many SEO best practices and lose track of who you are ultimately trying to reach… Real people. Google has specific SEO factors it looks for when ranking pages in search results. Their priority is their users’ experience. So the more you serve the reader, the more Google serves you. If I were to share only one […]

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