Tag Archives: marketing news

Google sandbox, indoor rowboat & umbrellas

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google YouTube sandbox: Source: Instagram Google notepad and brownie: Source: Instagram Google rowboat with ducks inside: Source: Instagram Google indoor umbrellas: Source: Instagram About The Author Source link – View on Search Engine Land

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Yahoo introduces ‘Answers Now’ app, but will users respond?

nevodka / Shutterstock.com There was a time that “answer engines” or “social search” appeared poised to be a viable alternative to traditional Google search. That never happened. Some sites faded and a few have soldiered on, offering occasional value (and entertainment) to users with esoteric or specific questions. Somewhat ironically, discovery of those answers typically happens through conventional search results and SEO. Yahoo Answers is one of the early players and a survivor of the “answer wars” […]

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Google local tweets, AdWords audience targets & SEO strategies

Attend Our Conferences March 21-23, 2017: SMX West June 2017: SMX Advanced October 24-26, 2017: SMX East See all the dates and locations. Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, 2017: San Francisco October 2-4, 2017: Boston See all the dates and locations. Source link – View on Search Engine Land

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Tweet Google an emoji & it will reply with local search results

Google’s Twitter handle is now fluent in emoji – whenever someone tweets an emoji to @Google, they will get a reply that includes a quick quip, GIF, and a link to local search results corresponding to the emoji. According to a report on Mashable, Google’s Twitter handle will respond to more than 200 different emojis, including a few Easter eggs. Google announced the feature via its Twitter feed yesterday: We speak emoji. Let’s talk. 🙌 #KnowNearby pic.twitter.com/HjIMs3KPKe […]

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Want to speak at SMX West? Here’s how

The agenda for our upcoming SMX West 2017 show is live, and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place March 21–23, 2017, at the San Jose McEnery Convention Center. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what […]

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Prices increase next week. Save big at SMX West now.

Super early bird rates expire next week for Search Engine Land’s SMX West, the world’s premier search marketing conference. Register for 3 days of cutting-edge tactics presented by search marketing experts that will leave your competition in the dust. Here’s what to expect March 21-23 in San Jose:Actionable content: The agenda consists of 50+ innovative sessions covering the hottest topics and tactics for SEO, SEM, mobile, social, analytics, and more. See the agenda. Networking: Make connections with search […]

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Session ideas for SMX London

We want your input to help us plan our upcoming SMX London conference, which will be taking place on May 23-24, 2017. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the absolute best way to improve your chances of being chosen is to get involved at this point, by suggesting an awesome […]

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5 reasons advertisers should NOT ignore Bing Ads

Gone are the days when Bing took years to catch up to the new and innovative applications Google had launched within AdWords. In recent months, Bing Ads has been able to quickly implement comparable tools and features — indeed, they even have some unique features that AdWords does not offer. Unfortunately, Bing is still often seen as the secondary choice when launching a paid search campaign. Marketers underestimate the true value of this ad platform and its […]

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New features may be coming to AdWords Responsive Ads

It seems Google may be getting ready to test some new features for responsive ads in AdWords. Spotted by Jonah Pessin at HeBS Digital, Google is requiring two image sizes in some accounts. In addition to the landscape (1.91:1), Google also asks for a square (1:1) image. Screen shot provided by Jonah Pessin, HeBS digital The requirement is only active in some accounts, though Pessin was told by an AdWords representative that Google will be introducing new features for […]

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How Google is tackling fake news, and why it should not do it alone

Fact-checking and preventing fake news from appearing in search results will remain a big priority for search engines in 2017. Following the US election and Brexit, increased focus is being placed on how social networks and search engines can avoid showing “fake news” to users. However, this is a battle that search engines cannot — and more fundamentally, should not — fight alone. With search engines providing a key way people consume information, it is obviously problematic if […]

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