Tag Archives: marketing news articles

Why good SEO is strategic

From its inception as a marketing discipline nearly a decade ago, SEO has generally had a tactical focus. And that’s fine. After all, the specific tactics used to gain links, mentions, rankings, traffic and other KPIs are amazingly interesting subjects in their own right. (I’ve long been fascinated by the exact position of the demarcation line between White Hat and Black Hat SEO). But SEO is much more than tactics, hacks and tools. Today, in many organizations, […]

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Google sandbox, indoor rowboat & umbrellas

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google YouTube sandbox: Source: Instagram Google notepad and brownie: Source: Instagram Google rowboat with ducks inside: Source: Instagram Google indoor umbrellas: Source: Instagram About The Author Source link – View on Search Engine Land

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Yahoo introduces ‘Answers Now’ app, but will users respond?

nevodka / Shutterstock.com There was a time that “answer engines” or “social search” appeared poised to be a viable alternative to traditional Google search. That never happened. Some sites faded and a few have soldiered on, offering occasional value (and entertainment) to users with esoteric or specific questions. Somewhat ironically, discovery of those answers typically happens through conventional search results and SEO. Yahoo Answers is one of the early players and a survivor of the “answer wars” […]

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Google local tweets, AdWords audience targets & SEO strategies

Attend Our Conferences March 21-23, 2017: SMX West June 2017: SMX Advanced October 24-26, 2017: SMX East See all the dates and locations. Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, 2017: San Francisco October 2-4, 2017: Boston See all the dates and locations. Source link – View on Search Engine Land

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Get answers to your marketing automation questions

Got questions about marketing automation? Marketing Land’s B2B Marketing Automation Platforms: A Marketer’s Guide has you covered. The 49-page report reviews the latest trends, opportunities and challenges facing the market for marketing automation tools. Included in the report are profiles of 13 leading vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to download your copy. About The Author Digital Marketing Depot is a resource center for digital marketing strategies […]

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Want to speak at SMX West? Here’s how

The agenda for our upcoming SMX West 2017 show is live, and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place March 21–23, 2017, at the San Jose McEnery Convention Center. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what […]

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Google begins rolling out a new desktop search user interface

Check out the new desktop search interface rolling out to a Google near you. The post Google begins rolling out a new desktop search user interface appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link – View on Search Engine Land

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Prices increase next week. Save big at SMX West now.

Super early bird rates expire next week for Search Engine Land’s SMX West, the world’s premier search marketing conference. Register for 3 days of cutting-edge tactics presented by search marketing experts that will leave your competition in the dust. Here’s what to expect March 21-23 in San Jose:Actionable content: The agenda consists of 50+ innovative sessions covering the hottest topics and tactics for SEO, SEM, mobile, social, analytics, and more. See the agenda. Networking: Make connections with search […]

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Google swing set, bike trailer & goggles

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google indoor swing set: Source: Instagram Google Kosher Certification: Source: Twitter Google bike trailer: Source: Instagram Google 3D papercraft globe: Source: Instagram Real Google goggles: Source: Instagram About The Author Source link – View on Search Engine Land

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doubling down on duplicate content

Search engines are getting smarter. There is little doubt about that. However, in a CMS-driven web where content can often exist on several URLs, it is not always clear what is the authoritative URL for a given piece of content. Also, having content on several URLs can lead to problems with link and ranking signals being split across several variations of a piece of content. It is hard enough standing out in the often hypercompetitive search landscape, […]

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