Tag Archives: marketing current events

Tweet Google an emoji & it will reply with local search results

Google’s Twitter handle is now fluent in emoji – whenever someone tweets an emoji to @Google, they will get a reply that includes a quick quip, GIF, and a link to local search results corresponding to the emoji. According to a report on Mashable, Google’s Twitter handle will respond to more than 200 different emojis, including a few Easter eggs. Google announced the feature via its Twitter feed yesterday: We speak emoji. Let’s talk. 🙌 #KnowNearby pic.twitter.com/HjIMs3KPKe […]

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Prices increase next week. Save big at SMX West now.

Super early bird rates expire next week for Search Engine Land’s SMX West, the world’s premier search marketing conference. Register for 3 days of cutting-edge tactics presented by search marketing experts that will leave your competition in the dust. Here’s what to expect March 21-23 in San Jose:Actionable content: The agenda consists of 50+ innovative sessions covering the hottest topics and tactics for SEO, SEM, mobile, social, analytics, and more. See the agenda. Networking: Make connections with search […]

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Google swing set, bike trailer & goggles

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google indoor swing set: Source: Instagram Google Kosher Certification: Source: Twitter Google bike trailer: Source: Instagram Google 3D papercraft globe: Source: Instagram Real Google goggles: Source: Instagram About The Author Source link – View on Search Engine Land

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5 reasons advertisers should NOT ignore Bing Ads

Gone are the days when Bing took years to catch up to the new and innovative applications Google had launched within AdWords. In recent months, Bing Ads has been able to quickly implement comparable tools and features — indeed, they even have some unique features that AdWords does not offer. Unfortunately, Bing is still often seen as the secondary choice when launching a paid search campaign. Marketers underestimate the true value of this ad platform and its […]

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doubling down on duplicate content

Search engines are getting smarter. There is little doubt about that. However, in a CMS-driven web where content can often exist on several URLs, it is not always clear what is the authoritative URL for a given piece of content. Also, having content on several URLs can lead to problems with link and ranking signals being split across several variations of a piece of content. It is hard enough standing out in the often hypercompetitive search landscape, […]

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[Reminder] Live webcast: Social Media Marketing 3.0

Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday, December 8, 2017, as they show you how to reduce complexity, increase scalability, and improve your social media marketing results. You’ll learn how to: streamline content […]

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New features may be coming to AdWords Responsive Ads

It seems Google may be getting ready to test some new features for responsive ads in AdWords. Spotted by Jonah Pessin at HeBS Digital, Google is requiring two image sizes in some accounts. In addition to the landscape (1.91:1), Google also asks for a square (1:1) image. Screen shot provided by Jonah Pessin, HeBS digital The requirement is only active in some accounts, though Pessin was told by an AdWords representative that Google will be introducing new features for […]

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How Google is tackling fake news, and why it should not do it alone

Fact-checking and preventing fake news from appearing in search results will remain a big priority for search engines in 2017. Following the US election and Brexit, increased focus is being placed on how social networks and search engines can avoid showing “fake news” to users. However, this is a battle that search engines cannot — and more fundamentally, should not — fight alone. With search engines providing a key way people consume information, it is obviously problematic if […]

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SearchCap: Google drops feature phones, Sitemap file size increases & videos in panels

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google drops feature phones, Sitemap file size increases & videos in panels appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link – View on Search Engine Land

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MarTech Conference series adds Boston event in 2017

Search Engine Land publisher Third Door Media announced today that it will produce an East coast edition of MarTech®: The Marketing Tech Conference at the Hynes Convention Center in Boston October 2-4, 2017. A West coast edition of MarTech will take place in San Francisco May 9-11, 2017. “Marketers are implementing technologies at a breakneck pace in order to improve customer experience, and that’s having profound effects on marketing operations and management. Attending MarTech is an efficient […]

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