Tag Archives: marketing articles

Why good SEO is strategic

From its inception as a marketing discipline nearly a decade ago, SEO has generally had a tactical focus. And that’s fine. After all, the specific tactics used to gain links, mentions, rankings, traffic and other KPIs are amazingly interesting subjects in their own right. (I’ve long been fascinated by the exact position of the demarcation line between White Hat and Black Hat SEO). But SEO is much more than tactics, hacks and tools. Today, in many organizations, […]

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Google swing set, bike trailer & goggles

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google indoor swing set: Source: Instagram Google Kosher Certification: Source: Twitter Google bike trailer: Source: Instagram Google 3D papercraft globe: Source: Instagram Real Google goggles: Source: Instagram About The Author Source link – View on Search Engine Land

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doubling down on duplicate content

Search engines are getting smarter. There is little doubt about that. However, in a CMS-driven web where content can often exist on several URLs, it is not always clear what is the authoritative URL for a given piece of content. Also, having content on several URLs can lead to problems with link and ranking signals being split across several variations of a piece of content. It is hard enough standing out in the often hypercompetitive search landscape, […]

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New features may be coming to AdWords Responsive Ads

It seems Google may be getting ready to test some new features for responsive ads in AdWords. Spotted by Jonah Pessin at HeBS Digital, Google is requiring two image sizes in some accounts. In addition to the landscape (1.91:1), Google also asks for a square (1:1) image. Screen shot provided by Jonah Pessin, HeBS digital The requirement is only active in some accounts, though Pessin was told by an AdWords representative that Google will be introducing new features for […]

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SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.

On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of those were my two-year-old asking it to play “Cherry Bomb” by The Runaways, followed by his mother or me interrupting with, “Hey Google! Stop!” (Look, I love that song, too, but enough is enough, you know?) The point is, watching the way that my family interacts with the […]

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Ad customizers just got a whole lot more powerful

I’m always looking for an edge in PPC so that my campaign’s performance will shine in a very competitive landscape. Back in 2013, I started talking about how to use programming to set up time-saving and performance-boosting automations with AdWords Scripts, at the time among the newest capabilities in AdWords. But now that we’re about to head into 2017, there’s an entirely different AdWords power feature that is starting to let us use programming to improve performance: […]

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Google black friday cake, leather luggage tag & cupcakes

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Black Friday cake: Source: Instagram Google leather luggage tag: Source: Instagram Google’s writing on the wall: Source: Instagram Google cupcakes in a very specific order: Source: Instagram About The Author Source link – View on Search Engine […]

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Thanksgiving 2016 Google doodle celebrates holiday with American folk art imagery

Google’s doodle team used American folk art imagery for today’s Thanksgiving Day doodle, depicting simple patterns and shapes for the image. “Evocative of American folk art, with quilt-like patterning and simple shapes, today’s Doodle, rendered in a rich harvest-colored palette, is an ode to this season of togetherness,” says Google’s Doodle Blog. Google offered a brief history lesson on the holiday, telling of its origin nearly 400 years ago when American settlers met the Native American Wampanoag […]

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Best practices for ramping up social ROI

Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts as they show you how to reduce complexity, increase scalability, and improve your social media marketing results. You’ll learn how to: streamline content creation and planning across departments; […]

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The future of paid search buying

What is the future of paid search buying? Will the search engines or bid management platforms release an innovation that transforms how we buy? Will a new player emerge and totally revolutionize the search industry? When we look at the most sophisticated ways to buy, we’ll find some clues about what the future holds…. Technically savvy search marketers can be innovative with campaigns above and beyond what bid management platforms (BMPs) provide. They can expertly work in […]

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