Tag Archives: latest marketing news

Digital assistants, conversational search and the future of local

Traditional search has us conditioned to speak like cavemen: choppy sentences, verbs optional. But that’s all starting to change with the rise of digital assistants and conversational search. Conversational search comes with the expectation that digital assistants will actually converse with us. Our primitive two-word queries (grunts and hand gestures included) have evolved into full-fledged, honest-to-goodness questions. The age of digital assistants is upon us. For practitioners of local SEO, here’s everything you need to know to thrive in this new environment. The impact of digital assistants on […]

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Google local tweets, AdWords audience targets & SEO strategies

Attend Our Conferences March 21-23, 2017: SMX West June 2017: SMX Advanced October 24-26, 2017: SMX East See all the dates and locations. Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, 2017: San Francisco October 2-4, 2017: Boston See all the dates and locations. Source link – View on Search Engine Land

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Get answers to your marketing automation questions

Got questions about marketing automation? Marketing Land’s B2B Marketing Automation Platforms: A Marketer’s Guide has you covered. The 49-page report reviews the latest trends, opportunities and challenges facing the market for marketing automation tools. Included in the report are profiles of 13 leading vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to download your copy. About The Author Digital Marketing Depot is a resource center for digital marketing strategies […]

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Google begins rolling out a new desktop search user interface

Check out the new desktop search interface rolling out to a Google near you. The post Google begins rolling out a new desktop search user interface appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link – View on Search Engine Land

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Session ideas for SMX London

We want your input to help us plan our upcoming SMX London conference, which will be taking place on May 23-24, 2017. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the absolute best way to improve your chances of being chosen is to get involved at this point, by suggesting an awesome […]

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[Reminder] Live webcast: Social Media Marketing 3.0

Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday, December 8, 2017, as they show you how to reduce complexity, increase scalability, and improve your social media marketing results. You’ll learn how to: streamline content […]

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SearchCap: Google drops feature phones, Sitemap file size increases & videos in panels

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google drops feature phones, Sitemap file size increases & videos in panels appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link – View on Search Engine Land

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Google & Bing increase the file size limit of Sitemaps files

Both Google and Bing announced jointly that they have increased the file size limit of Sitemaps files from 10MB to 50MB. That means, the uncompressed version must now be under 50MB, no longer under 10MB. Fabrice Canel, Principal Program Manager at Bing, said “while most sitemaps are under this 10 MB file limit, these days, our systems occasionally encounter sitemaps exceeding this limit.” “Most often this is caused when sitemap files list very long URLs or if […]

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Bing local search update highlights business holiday hours in local listings

Prior to the Thanksgiving holiday, Bing announced it was helping business owners display the correct hours of operation via their local search listing on Bing. From the Bing Search Blog: “Bing local is collaborating with business owners and trusted partners to get accurate holiday hours in real time. When you search for local businesses, you’ll receive up-to-date changes for holiday hours.” Bing included the following image to highlight how holiday hours will be displayed for local listings: […]

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Ad customizers just got a whole lot more powerful

I’m always looking for an edge in PPC so that my campaign’s performance will shine in a very competitive landscape. Back in 2013, I started talking about how to use programming to set up time-saving and performance-boosting automations with AdWords Scripts, at the time among the newest capabilities in AdWords. But now that we’re about to head into 2017, there’s an entirely different AdWords power feature that is starting to let us use programming to improve performance: […]

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email marketing software for contacting 3rd party leads