Tag Archives: internet marketing news

Digital assistants, conversational search and the future of local

Traditional search has us conditioned to speak like cavemen: choppy sentences, verbs optional. But that’s all starting to change with the rise of digital assistants and conversational search. Conversational search comes with the expectation that digital assistants will actually converse with us. Our primitive two-word queries (grunts and hand gestures included) have evolved into full-fledged, honest-to-goodness questions. The age of digital assistants is upon us. For practitioners of local SEO, here’s everything you need to know to thrive in this new environment. The impact of digital assistants on […]

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Yahoo introduces ‘Answers Now’ app, but will users respond?

nevodka / Shutterstock.com There was a time that “answer engines” or “social search” appeared poised to be a viable alternative to traditional Google search. That never happened. Some sites faded and a few have soldiered on, offering occasional value (and entertainment) to users with esoteric or specific questions. Somewhat ironically, discovery of those answers typically happens through conventional search results and SEO. Yahoo Answers is one of the early players and a survivor of the “answer wars” […]

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Google local tweets, AdWords audience targets & SEO strategies

Attend Our Conferences March 21-23, 2017: SMX West June 2017: SMX Advanced October 24-26, 2017: SMX East See all the dates and locations. Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, 2017: San Francisco October 2-4, 2017: Boston See all the dates and locations. Source link – View on Search Engine Land

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Tweet Google an emoji & it will reply with local search results

Google’s Twitter handle is now fluent in emoji – whenever someone tweets an emoji to @Google, they will get a reply that includes a quick quip, GIF, and a link to local search results corresponding to the emoji. According to a report on Mashable, Google’s Twitter handle will respond to more than 200 different emojis, including a few Easter eggs. Google announced the feature via its Twitter feed yesterday: We speak emoji. Let’s talk. 🙌 #KnowNearby pic.twitter.com/HjIMs3KPKe […]

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Google begins rolling out a new desktop search user interface

Check out the new desktop search interface rolling out to a Google near you. The post Google begins rolling out a new desktop search user interface appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link – View on Search Engine Land

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Session ideas for SMX London

We want your input to help us plan our upcoming SMX London conference, which will be taking place on May 23-24, 2017. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the absolute best way to improve your chances of being chosen is to get involved at this point, by suggesting an awesome […]

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SearchCap: Google drops feature phones, Sitemap file size increases & videos in panels

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google drops feature phones, Sitemap file size increases & videos in panels appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link – View on Search Engine Land

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Looking for Black Friday deals? Bing flyer ads showcase retailers’ Black Friday circulars

Bing has reprised its Black Friday flyer ads this year, though this time with a different take. Last year’s flyer ads displayed on searches for some retailers and linked to flyers hosted by Flipp. In the 2016 version, the flyer ads appear in a carousel on desktop searches for general Black Friday-related terms. The individual ads featured in the carousel each link to the Black Friday landing page on the respective retailers’ websites. Here is an example of […]

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How do our biases impact PPC performance?

I’ve come to believe that the essence of PPC management can be boiled down to two things: Never let one thing (keyword research, bid management, A/B testing ad copy and so on) take up so much of your attention that you let something else slip. What you did yesterday probably needs to be changed, and failing to adapt your methodology is as bad as having an empty “Change History” log. As you gain more experience in PPC, you […]

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The trouble with truth

Since the election, there’s been a lot of discussion about fake news and its ability to sway masses into potentially false perceptions. Clearly, creating false perceptions in mass media is a dangerous thing, and it can sway public opinion and policy greatly. But what about search engines and other content distributors? Even before the US election, German Chancellor Angela Merkel warned that search engine algorithms, “when they are not transparent, can lead to a distortion of our perception, […]

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