Tag Archives: how to write headlines

How to Write Great Headlines When You’re a Marketer

how to write great headlines

You’re a marketer, so let’s talk about headlines. It may not be something most people think about on a regular basis, but we are surrounded by headlines. In an age where the amount of information that’s thrown at us 24/7 is quickly becoming overwhelming, it’s headlines that grab our attention and pull us in. It’s also why as a marketer, you have to get good at writing killer headlines if you want your audience to sit up and […]

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A Complete How-To on Headline Writing

headline writing

Headline Writing Headline writing is important. A single word can impact a campaign dramatically. I’ve seen email headlines where a one word change increased click’s by 46%. Open rates were nearly identical and the email creative was exactly the same for both versions, but click-thru’s went up by 46% in the second. If the ad was sent to 2,000,000 emails, the winning version would lead to 17,000+ more clicks, all from changing a single word. That’s a […]

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