Tag Archives: how to write headlines

How to Write Attention Grabbing Headlines That Convert

headlines

Headlines Headlines are so important that a single word can impact a campaign dramatically. I’ve seen email subject lines where a one word change increased click-thru’s by 46%. Open rates were nearly identical and the email creative was exactly the same for both versions, but click-thru’s went up by 46% in the second. If the ad was sent to 2,000,000 emails, the winning version would lead to 17,000+ more clicks, all from changing a single word. That’s […]

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email marketing software for contacting 3rd party leads