Tag Archives: headlines

autoresponder profits

Creating a Swipe File to Come Up With Headline Ideas

copywriting swipe file

Set Up Your Copywriting Swipe File Folders Do you have a copywriting swipe file? It’s one of the best tools out there for helping you come up with killer headline ideas for any part of your business. These headlines will come in handy when you’re getting ready to send out a mailing, are writing a blog post or getting ready to test an alternate headline on your sales page. You simply browse through your copywriting swipe file […]

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How to Write Attention Grabbing Headlines That Convert

headlines

Headlines Headlines are so important that a single word can impact a campaign dramatically. I’ve seen email subject lines where a one word change increased click-thru’s by 46%. Open rates were nearly identical and the email creative was exactly the same for both versions, but click-thru’s went up by 46% in the second. If the ad was sent to 2,000,000 emails, the winning version would lead to 17,000+ more clicks, all from changing a single word. That’s […]

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