Tag Archives: digital marketing news

Why good SEO is strategic

From its inception as a marketing discipline nearly a decade ago, SEO has generally had a tactical focus. And that’s fine. After all, the specific tactics used to gain links, mentions, rankings, traffic and other KPIs are amazingly interesting subjects in their own right. (I’ve long been fascinated by the exact position of the demarcation line between White Hat and Black Hat SEO). But SEO is much more than tactics, hacks and tools. Today, in many organizations, […]

Read more

Google sandbox, indoor rowboat & umbrellas

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google YouTube sandbox: Source: Instagram Google notepad and brownie: Source: Instagram Google rowboat with ducks inside: Source: Instagram Google indoor umbrellas: Source: Instagram About The Author Source link – View on Search Engine Land

Read more

Digital assistants, conversational search and the future of local

Traditional search has us conditioned to speak like cavemen: choppy sentences, verbs optional. But that’s all starting to change with the rise of digital assistants and conversational search. Conversational search comes with the expectation that digital assistants will actually converse with us. Our primitive two-word queries (grunts and hand gestures included) have evolved into full-fledged, honest-to-goodness questions. The age of digital assistants is upon us. For practitioners of local SEO, here’s everything you need to know to thrive in this new environment. The impact of digital assistants on […]

Read more

Get answers to your marketing automation questions

Got questions about marketing automation? Marketing Land’s B2B Marketing Automation Platforms: A Marketer’s Guide has you covered. The 49-page report reviews the latest trends, opportunities and challenges facing the market for marketing automation tools. Included in the report are profiles of 13 leading vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to download your copy. About The Author Digital Marketing Depot is a resource center for digital marketing strategies […]

Read more

Google begins rolling out a new desktop search user interface

Check out the new desktop search interface rolling out to a Google near you. The post Google begins rolling out a new desktop search user interface appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link – View on Search Engine Land

Read more

Prices increase next week. Save big at SMX West now.

Super early bird rates expire next week for Search Engine Land’s SMX West, the world’s premier search marketing conference. Register for 3 days of cutting-edge tactics presented by search marketing experts that will leave your competition in the dust. Here’s what to expect March 21-23 in San Jose:Actionable content: The agenda consists of 50+ innovative sessions covering the hottest topics and tactics for SEO, SEM, mobile, social, analytics, and more. See the agenda. Networking: Make connections with search […]

Read more

5 reasons advertisers should NOT ignore Bing Ads

Gone are the days when Bing took years to catch up to the new and innovative applications Google had launched within AdWords. In recent months, Bing Ads has been able to quickly implement comparable tools and features — indeed, they even have some unique features that AdWords does not offer. Unfortunately, Bing is still often seen as the secondary choice when launching a paid search campaign. Marketers underestimate the true value of this ad platform and its […]

Read more

Google & Bing increase the file size limit of Sitemaps files

Both Google and Bing announced jointly that they have increased the file size limit of Sitemaps files from 10MB to 50MB. That means, the uncompressed version must now be under 50MB, no longer under 10MB. Fabrice Canel, Principal Program Manager at Bing, said “while most sitemaps are under this 10 MB file limit, these days, our systems occasionally encounter sitemaps exceeding this limit.” “Most often this is caused when sitemap files list very long URLs or if […]

Read more

MarTech Conference series adds Boston event in 2017

Search Engine Land publisher Third Door Media announced today that it will produce an East coast edition of MarTech®: The Marketing Tech Conference at the Hynes Convention Center in Boston October 2-4, 2017. A West coast edition of MarTech will take place in San Francisco May 9-11, 2017. “Marketers are implementing technologies at a breakneck pace in order to improve customer experience, and that’s having profound effects on marketing operations and management. Attending MarTech is an efficient […]

Read more

SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.

On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of those were my two-year-old asking it to play “Cherry Bomb” by The Runaways, followed by his mother or me interrupting with, “Hey Google! Stop!” (Look, I love that song, too, but enough is enough, you know?) The point is, watching the way that my family interacts with the […]

Read more
1 2 3 8

email marketing software for contacting 3rd party leads