Tag Archives: Content

Use This Content Audit Template to Assess, Measure, and Plan for the Future

If you are creating content for your website without a strategy or have clients who haven’t tracked any of their on-site content creation, it’s probably time for a content marketing audit. An on-site content marketing audit allows you to gather insight from work that has been done, determine work that needs to be done, and decide how to direct your future strategy. Go through the following steps to identify the best-performing content on your website from social […]

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How to Get Brilliant Ideas for Top of Funnel (TOFU) Content

If you’re trying to increase the number of leads that your business gets from online channels such as SEO, PPC advertising or Social Media Marketing, you need to consider how well you’re attracting prospects who are top of the funnel. These are people who are part of your target market, but who may not be ready to purchase a product or service at this time. Draw these people in with top of funnel content. I think it […]

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On-Page Optimization in SEO: Fixing Existing Content

There’s a low hanging fruit opportunity for on-page optimization in SEO. And it’s all about existing content optimization. On-page optimization in SEO is the process of maximizing the results your content achieves from search engines, including improvements in rankings, organic traffic, and conversions. Whether or not your existing content was SEO optimized when you created it, there’s an opportunity to make a few quick tweaks and reap the rewards of more organic traffic. This post will cover […]

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