Tag Archives: Buyer

What are Buyer Keywords and How Do You Find Them?

Not all keywords are created equal. What people type into search engines provides insight into their frame of mind at the time of search. From that, we can read into their intent. Some keywords expose the intent to learn or get help with something. For example, “how do I fix a flat tire” or “why is the sky blue.” Others show interest in diagnosing an issue. For example, “why is traffic to my website going down” or […]

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