9 Best Social Media Marketing Tools for Business

social media marketing tools

9 Social Media Marketing Tools for Business

Social media marketing is increasingly a big part of a businesses overall marketing strategy. Not only does social media channels provide an excellent platform for promoting your business and reaching new potential customers, it can also help you to better communicate with your existing contacts.

You can use social media to crowdsource ideas, garner feedback and much more. With that said, here are my top 10 social media marketing tools and resources for business I recommend.



Buffer is one of the more popular social media marketing tools that lets you create a queue of social media content. Write 20 Tweets for example and set a schedule for them to be posted. Then watch as they are automatically uploaded over a given time period. Buffer is not just for Twitter though: Buffer also supports Facebook, Google+ and LinkedIn so that you can post across your social accounts simultaneously.

Save time

With Buffer, you can save a lot of time and make sure that your account never goes quiet. What’s more though, it’s also handy if you are outsourcing your social media as it means you won’t need to give all your passwords out to your service providers. It’s free to use but more features are available for those willing to pay.



Canva is one of those social media marketing resources you can use to create beautiful, sharable graphics. It makes the process very quick and easy with a drag-and-drop interface and it also gives you access to a range of stock images. You can use it to create infographics but also banners and other images. You can try it for free but you’ll need to pay for more advanced features.



BuzzSumo lets you quickly find the most popular content for a given topic or website. This is very useful if you’re looking for hot topics to tweet about or to respond to, or for places to comment for that matter!



iWriter is an excellent service and if you would like any content done. You can outsource articles, blog posts, reviews, eBooks and more.



BitLy is one of the original and most popular URL shorteners. Handy for sharing links when you don’t have much space, or for masking your URL if you should need to for whatever reason. Bitly also enables you to track clicks and give you stats.



IFTT stands for ‘If This, Then That‘ and is an incredibly powerful tool for linking different social media accounts and other web apps together. What this means is that an event occurring on one platform can ‘trigger’ an event in another (all defined through what are known as ‘recipes’).

An excellent example of this would be to set up a recipe that automatically Tweets all your Facebook posts. More ambitious though would be something like a system that would add your Tweets to a Google Drive spreadsheet, or that would add messages you need to respond to a ‘Todoist’ list.

The possibilities are endless with social media marketing tools like IFTT.

Visual Website Optimizer

visual website optimizer

Visual Website Optimizer lets you easily run split-tests to optimize your landing pages. Know exactly which headline converts better than another. What makes Visual Website Optimizer great is the ease of testing the different elements on your site. No coding is required, too.



Kissmetrics is another testing and tracking tool. What it specifically can do for you is measure social media ROI. How effective is your social media marketing? Kissmetrics gives data on things like that. It lets you track individuals, groups or similar individuals. It’s a great tool to measure customer behavior.

Customer Lifetime Value Calculator

customer lifetime value calculator

The Customer Lifetime Value Calculator measures the profit your business makes from any given customer. Customer Lifetime Value is the single most important metric for understanding your customers. CLV helps you make important business decisions about sales, marketing, product development, and customer support.

For example:

  • Marketing: How much should I spend to acquire a customer?
  • Product: How can I offer products and services tailored for my best customers?
  • Customer Support: How much should I spend to service and retain a customer?
  • Sales: What types of customers should sales reps spend the most time on trying to acquire?

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