Mini Sites — Highly Targeted Sales Generators
If you’re looking for a highly effective method of increasing your Internet sales, then mini sites may be your answer. Mini sites are one of the most effective marketing tools online. Not only are mini sites effective, but they’re also very inexpensive and easy to create.
See also: Understanding Ready Made Websites
The Concept of Mini Sites is Simple
- Create a one or two page website that completely focuses on one specific topic.
- Everything within this page should have one purpose — getting your visitors to take action.
This page should be neatly designed in standard HTML with no Flash or fancy plug-ins and very few graphics. There should be no banners or outside links of any kind — nothing that will distract your visitors’ attention.
The sole purpose of mini sites is to attract highly targeted traffic.
The more targeted the better. For example, if you have a website that sells a number of products, a good mini site will focus on one specific product instead of all of the products. You can create a mini site for each product you offer.
Designing Mini Sites
Each mini-site you create should be optimized for that one specific product. Concentrate on just a few keyword phrases, as this will help you to tighten your targeting.
Remember… the tighter the targeting the better.
Your “Title” should contain your most important keywords. You’ve probably heard that before, but I’ve found a slightly different method for optimizing the title. Since mini sites focus on just one product, place the “most” important “keyword phrase” first.
Not just your most important phrase, but the keyword phrase that you think people will use when they do a search. Instead of capitalizing the first letter, type it in lowercase, as most people type in all lowercase letters when searching. This will assist you in ranking higher in the search engines for your targeted audience.
Your description should focus on one specific product and not generalize. Make sure you include your most important keywords towards the beginning of your description. In addition, make sure your description describes your site in detail. You want your potential visitors to know exactly what you’re offering. Your description should be less than 200 characters.
Concentrate on just a few keyword phrases.
Search Engines pay close attention to the text displayed within the “Heading” tags. Place your most important keyword phrase within a “Heading” tag.
Graphic Alt tags
Place a readable keyword phrase within your graphic “Alt” tags.
All of your text should focus on your product. There should be no filler text whatsoever. It should have one specific purpose — getting your visitor to take action. Make sure you include your keyword phrases throughout your text.
If you’d like to set up your mini-site using tables, try to place your “Heading” text above your “Table” code. If this isn’t possible, make sure you include your keyword phrases within your top left “Table cell” to assist you in ranking higher in the Search Engines.
Mini sites are not limited to just your products. They can also be used with any affiliate programs you may be promoting. You can include extra incentives such as a free bonus for purchasing the product or even your personal recommendation. This is a great way to pre-sell the product.
Hosting Mini Sites
Although it is much better to have your own domain name, marketing mini sites can be hosted on a free server and still rank high in the Search Engines. Keep in mind, free sites do not build trust and credibility. No matter which option you choose, make sure you place your most important keyword phrase (the keyword phrase that you think people will use when searching) within your web address.
Driving Targeted Traffic to Mini Sites
Once you have tested the effectiveness of your mini-site and have a good conversion rate, (the number of visitors compared to the number of sales) you can buy targeted traffic via pay-per-click options such as Bing, Google and Facebook.
The key to using this technique effectively is to bid on “very” targeted keywords. This will weed out the casual visitors and only attract your target audience. There’s no sense in paying for visitors who really weren’t interested to begin with.
In addition to bidding on keywords, you can also advertise in targeted groups or forums and even purchase some targeted banner advertising. Be creative and take the time to test all of your promotions prior to spending a lot of money.
If you really want to increase your sales, create some mini sites. They are one of the cheapest and easiest ways to create profit generators online.
Download 10 Free Marketing Mini Sites (Templates)
Did you think I was going to do all this talking about the power of mini sites and then leave you empty-handed? Of course not! I’ve compiled 11 mini-site templates that you can download for free. These are garbage mini-site templates either. I have personally used some of these myself and they even come with PSD files. It’s all there!
This beats scouring the Internet for hours trying to find a few decent mini site templates you can use. All you have to do is share this post to social media to unlock the free download below.