How To Set Up A Follow-Up Email Sequence

how to set up a follow-up email sequence

One of the great features that you can have from an autoresponder is automatic response to anyone who requests more information about your business.

You’ll, then, take advantage of this feature to help automate your list-building and prospecting process (sometimes up to the sign up process), if you do it correctly.

  • what you need to do is prepare 5 to 7 messages about your business
  • and upload them into your autoresponder system
  • set these messages to be delivered 2 to 3 days apart
  • anyone requesting information will get all your messages in a sequence over a period of about 3 weeks

Then, give a reason why anyone should be on your mailing list.

This guide will look over a strategy for forming your follow-up sequence and establishing your brand and/or offer with your newly built email list of subscribers.

See also: pre-written autoresponder messages and lead capture pages

Example of an Autoresponder Sequence

Here is a brief example of how you can customize your autoresponder with 7 messages.

Message #1: Sent Immediately

In this message, you can thank the person who requested the business information from you. Tell a little background about yourself and encourage these people to contact you and ask any questions about your business. Then, leave a link to the offer, or your website so that they can explore the opportunity themselves.

Message #2: Sent 2 days apart

In this message, let them know the benefits of your own products and how these products are unique from others. Leave a link to your website and encourage them to contact you if they end up having any questions or anything at all.

Message #3: Sent 3 days apart

In this message, brief them about the the niche in general and present them information or useful tips about it. Then, leave a link to your website and socials and encourage them to connect.

Message #4: Sent 2 days apart

In this message, explain to them the opportunity and benefits of your offering(s) and business.. Remind them about the information that you mentioned in your previous email. At the end of your message, leave a link to your website, a PS line, or any related offer for the message.

Message #5: Sent 4 days apart

In this message, let them know how you can help them solve their issue or improve something in their life. Tell them the system you are using and the support group that you have. Let them evaluate if your solution is the right one for them. Then, leave a link to your website and encourage them to contact you. Or leave a link to the offer that will benefit them.

Message #6: Sent 2 days apart

In this message, put a few testimonials from happy customers or members that have seen success with your product or the offer you’re promoting. Make it a point that they could potentially have the same results. Again, leave a link to your site or the offer, and encourage them to contact you.

Message #7: Sent 3 days apart

In this message, ask their feedback about the offers you’ve been making and/or your business. Mention that you’re doing a survey of why some people are not open to this type of offer or solution or why they are hesitant to join.

You’ll get some good feedback of the concerns that other people have about your program and if these concerns arise again, you can expect some answers that you can give to your prospects.

Lastly, leave a link to your website, the offer, and anything else like your social networks, and encourage them to connect with you.

  • These are just sample email templates that you can write and upload them into your autoresponder system.
  • They don’t have to be in an order like above and they don’t have to be only 7 of them.
  • You can write as many as you want about any subjects that you like.

However, observe that in every email message that you write, you want to end with a call of action for your prospects to visit your website or contact you for more information.

A good website, with direct-marketing sales copy, can do a lot of back end converting for you, and potentially make you a ton of sales. Now that you have your messages uploaded into your autoresponder system, you want to let a lot of people know about your mailing list. But, before that, you need to give a reason why these people should request more information from you and be in your mailing list.

Building Your Email List (To Use Those Follow Ups)

Some companies decide to send customers a free newsletter to get an email list. But there are other ways to collect email addresses.

Sometimes having a newsletter just doesn’t make any sense for your company. For instance, if you happen to sell dishwashers, how much information could you send your customer, daily, on dishwashers.

So, instead here are a few other options for increasing your email list.

You could run a contest. The puzzle, game or task should be easy and straightforward so that you don’t frustrate the customer and you still get their email address in the end.

A great incentive to collect email addresses would be a free eBook. People love getting free stuff, especially eBooks that interest them. Remember, it doesn’t have to be 100 pages long; five to ten pages will work fine.

  • Surveying the customer is a great way to collect a email address
  • You can find out what the customer likes/dislikes
  • and what they have problems with or need solutions for.

Advertise your opt-in offer in an e-zine or classified ad. It actually doesn’t cost tons of money and if you find the right place to advertise, you could see dramatic results.

Email signatures, or electronic signatures, is a three to six line footer that you can add to the bottom of each email message you send out with your name, company and a free report with a link attached. You will be surprised how many visitors you get this way.


Make sure you track where you are getting your traffic by the different links you send out. This is also where you can add a PS line in and sum up your email (or place a call to action).

If a customer is interested in downloading something from your web site, they will definitely have no problem providing their name and email address. They will be more than happy to receive more information or products from you or have access to a members only area of your site with plenty of resources.

Offer your customers a free course or a free download to collect email addresses.

  • They will love to get something for free.
  • Customers who opt-in when something free is being offered think to themselves what have I got to lose.
  • It’s a great deal for both of you.

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