How To Make Passive Income With Niche Websites

how to make passive income with niche websites

Does the idea of passive automated revenue from sites you can set-up super quick and add niche content and related affiliate products to sound great to you? Well that’s what passive income niche websites are all about.

See Also: Niche Website Done For You Setup Service

Let’s Investigate Niche Websites Further And Take a Look At This Passive Income Opportunity

The idea of a niche content website is really simple.

  • do some research
  • choose your niche
  • build a content website targeting the niche, or purchase a turnkey niche website
  • stick some Google AdSense and related affiliate products from places like Clickbank and Amazon up
  • let it sit there earning a few dollars a day
  • for even more daily income, regularly add great content that can rank in search engines and increase traffic

Now you must be thinking how does this niche website strategy make good money Frank?

It’s true, one niche website, if left sitting without regularly adding great content or optimizing it, doesn’t earn much income, but if you do it right, $2-$3 a day is enough to consider it a success.

Once you have done this you can move on to your next niche content website.

If you can put all of your focus on this long-term passive income opportunity, over the course of a year if you set yourself a goal to create one of these content websites per week at the end of 12 months you would have 52 niche content sites.

  • If they all make an average of $2 per day that’s $104 per day total
  • and around $38,000 USD per year

Best of all the websites require no maintenance, it’s all about picking an untapped niche and filling it with content.

Purchase a niche website. 479 niches to choose from.

Detailed Instructions To Make This Passive Income With Niche Websites Opportunity Work For You

Please, before you begin, remember that in order for this to work you need to generate a good decent amount of search engine traffic to the niches you choose.

The income only comes when you:

  • Have search visitors clicking your ads. Google Adsense, banners to Clickbank products, etc.

Random search visitors are usually better ad clickers than loyal readers and that’s one of the reasons why this technique can work.

  • Random website visitors come to your site once, read your content, click an ad and probably leave never to return again.
  • Loyal readers come back for new content and often screen out the ads.

It’s not in your interest to establish a repeat audience using niche sites.

But if it is in your interest, you can also passively capture leads from the niche websites you setup. You don’t want the responsibility of adding new content since chances are finding content about a niche you don’t necessarily have much interest in can be tough. In this case it’s just search traffic you care about, forgot about being sticky.

Note: You can absolutely generate around $38,000 a year using this method if all you did is setup a tunrkey niche website and at least optimize the content on each site… but if you want to make more money with niche website like I do, then you’ll want to regularly add content to each site.

It’s not hard and would only require a few hours a week on your end. Is a few hours a week worth more search engine traffic and $1,000’s more in income? You bet it is! Get your first niche website.

Step One: Find A Niche

First you need to find niches where there is some traffic.

You should use the usual tools such as:

  • Google Keyword Planner to conduct research on how many searches are done for certain key phrases
  • Look for keywords with at least 50 searches per month.
  • Don’t aim for keywords and topics that are highly competitive, look for low competition with *some* traffic.

The key is to find topics that people search for and advertisers use Pay-Per-Click marketing and other online advertising methods to sell to these people. Your niche content site helps to bring these two groups together and you take your middle man fee, with the help of the search engines for traffic and advertising programs like Google AdSense and Clickbank for a monetization system.

Make sure there’s monetization possibilities before starting a niche content site otherwise you will be wasting your time.

Look for AdWord campaigns by doing Google searches for the niche you are considering:

  • If you see ads down the right column that target the niche then you know advertisers are paying to reach these markets.

To be really thorough:

  • Log into AdWords and set some test campaigns up and see what the bid prices are for your keyword research subjects.
  • If the prices are reasonable then there probably is some competition for those keyword phrases from advertisers running AdWord campaigns.

Step Two: Scan For Competition

Once you find a few niches you think have potential, search those keyword phrases and see what results show up. If the natural search result sites that turn up are badly optimized.

  • look for sites with thinly optimized content,
  • poor title keyword phrases
  • and heading tag keyword phrases

If you then feel pretty confident that your site with well optimized content would quickly jump to the top of the rankings and by quickly I mean about 3-6 months, then you might have your first candidate for a niche content site.

Remember: If you add even more content to each niche website you have, that’s going to positively impact how quickly you get high rankings.

Step Three: Build A Site

I suggest you go with WordPress to manage your niche content site.

  • WordPress is blog content management software that runs off a PHP/MySQL backend.
  • It’s very easy to set up, handles most of the search engine optimization for you and all you need to do is pump in the content and off you go.

There are some occasions where a plain static HTML site may be more appropriate, for example when you only need a micro site of a handful of pages and it would be quicker to just set up the few pages using a HTML template design, but I’ll leave that up to you.

Note: You don’t have to build a niche website from scratch. That’s awfully time consuming, especially if you don’t really know what you’re doing. Get one of my turnkey niche WordPress sites. I have 479 niche titles to choose from.

How To Find Content

At first thought this would probably be the hardest part of using the niche content site technique – how do you come up with content for a niche site that very likely you have next to no interest in or experience with?

Now, if you are not the writing type, not going to use one of my turnkey niche sites and can’t waffle on and bang out a few articles yourself by utilizing what’s already available online, then you may want to try these options:

Use articles from public article repository sites such as Ezine Articles.

Writers contribute articles to these sites that you can republish on your site as long as you keep the author’s byline intact. The downside of this is that other people also can do the same and your article won’t be original. However if your niche is small enough there won’t be that many other people out there discussing the topic (in fact you are banking on it) so if you are lucky enough to find some on-topic articles in repository sites, make use of them.

Another popular method is to republish Wikipedia content.

Wikipedia is an online encyclopedia contributed to by anyone and if you have ever used the site you know that it has entries on virtually any topic you can think of. Chances are your obscure niche content site topic will have some entries in the Wiki and under the GNU Free Documentation License you can republish the content on your site.

Freelance writers all over the web are eager to take your money in exchange for their writing skills.

Elance is the largest freelancer hub online and listing your article writing project there will flood you with responses. Most writers are pretty adept at producing content on almost any topic, even if they just regurgitate someone else’s writings in a new way.

  • A few thousand words shouldn’t cost you too much money.
  • If possible try and establish a long term relationship with a good writer if you plan on needing their services again.

PLR Content

The need to be prolific with promotional content requires that marketers have new and accurate content on a regular basis. PLR is available to those who don’t always have the time to research and create this content.

See: 12 Ways To Turn PLR Into Cold Hard Cash

The Importance of Keyword Click Through Prices

For most niche content sites AdSense and/or Clickbank will be the main monetization strategy. The golden mix is to find a niche with few well established content sites but a lot of advertisers competing to find customers.

This means:

  • click through prices will be high
  • but the market is not likely to stay untapped for long
  • and likely a bunch of competing content sites will pop up.

You may never find this combination.

A more likely scenario is a niche where there are high click prices because of lots of advertisers and a few well established content sites or moderate to low keyword prices but almost no competition. How you can succeed in these situations is to be better at search engine optimization than any of the other sites.

If your site pulls more traffic you get more clicks.

The situation you want to avoid is a niche with few advertisers so low click through prices.

No matter how much traffic you get and much you dominate a niche:

  • if there are no advertisers paying to use Google AdWords you won’t get any AdSense income
  • or it will be 10 cents a day from the one advertiser with no competition.

Bear in mind however that there are general advertisements, for example Chitika can show cameras, computers and other electronic products that may appeal to a general audience and produce enough click throughs to make it worthwhile. This is a risky venture though since your niche is not relevant to your monetization method, the amount of income you earn will like be very random and inconsistent.

Underachieving Due To Low Entry Barriers

Niche content website building is an underachiever strategy. Profitable niches rarely stay noncompetitive for long and as niche content site building becomes popular you are going to be fighting with others for niches.

Underachieving is when you deliberately choose to lightly skim a niche, perhaps by selling an ebook to a market that currently is not satisfied. Niche content sites service a unique niche with basic information and generate advertising income as a side effect, there is no intention to further capitalize on the audience.

  • The idea of course is to rinse and repeat, building up a portfolio of profitable niches.
  • But you can also build out each niche site further so each one, individually, makes more income.

The problem is you must keep finding new niches to replace those that become too competitive to fight for.

  • Which is why regularly adding content to each site keeps it strong and relevant.

For those that can manage a lot of sites and in fact enjoy the variety that comes from building sites on such an array of different topics, the niche content site strategy can work well.

  • If you can build a really large portfolio, competitive action won’t impact you significantly because it will take a long time erode your entire income stream.

Remember though that it’s not true passive income forever since you will need to replenish your portfolio with new niches if you want this strategy to work for you long term.

In my mind however a better way to go about this is to treat niche content site building as an education and research tool. Learn what it takes to get free traffic to a site from search engines. Learn how to optimize sites, find profitable niches and build content quickly.

When you stumble across a niche with unexpectedly high demand and return consider switching your strategy from underachiever to overachiever.

  • Start collecting email addresses to build a list.
  • Get an ebook written,
  • find affiliate products to sell,
  • create a membership service,
  • record screen casts to build information products,
  • and “go deep” in the marketplace.

Become the expert in that niche so you can own it and depend on it for long term income despite competitor actions. This plan works and if you need help getting it all setup, contact me.

Leverage Your Previous Hard Work

I’m sure you will find that many of the weird and wonderful niches you come across are already serviced by hobbyist sites, very unprofessional, perhaps hosted on free hosts with designs created in Front Page or even (shudder) Microsoft Word.

They usually have low Page Rank but due to lack of competition will show up as top results in search engines.

A quick search and easy technique to surpass these sites in the search engines is to leverage one of your already successful, high Page Ranked sites.

Most online marketers have a site that they devote the majority of their time to, likely a blog or their main business project. This site enjoys good, hard-earned traffic and has lots of backlinks that were built up over time. Using this site as a tool to promote another site is an advantage, especially in the niche content market.

For example this is my main site.

If I built a niche content site I would link to it from the sidebar that is on every page giving the niche site lots of valuable backlinks, PageRank points and helping it to very quickly enter the search engine indexes.

In fact I’d hazard a guess that a site-wide link from this blog alone would vault a niche content site to the top of the results for it’s niche without much other work on SEO. There might be some sandbox issues initially, and true the relevancy of the links would not be very good, but given the competition likely doesn’t even know what SEO is and your carefully researched niche is small and untapped, the advantage is significant.

Having a powerful site to leverage is a big helping hand for a niche content site marketer.


You will be surprised by what type of niches you can dig up.

Often the most bizarre topics have real followings. Everything from:

  • how to raise turtles,
  • where to find the best secondhand clothes,
  • how to do magic tricks,
  • how to snowboard,
  • learning to cook vegetarian
  • and these are mainstream topics already well catered to.

It’s your job to find the obscure, to think outside of your box and find markets that you would personally never consider being a part of yourself. Thankfully the search engines are full of keyword phrases and all you have to do is get out there and research. Browse Wikipedia, follow the external links and expand your horizons. You may find some very profitable niches that no one else has thought of. And instead of creating niche website from scratch, remember that I have 479 turnkey niche websites to choose from.


  • Great idea- Frank- Sounds sorta like Shopify..What are the differences?

    • Hi Billy. While I know of Shopify, I am not familiar with their business model as of yet, or what others are doing on Shopify. What is universal however, is that whenever you set something up on a site that’s not yours, you’re never ultimately in control and are subject to ANY future changes. When you have your own sites, you control everything and for me, that’s step one to owning your own business online.

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