How To Find Keywords The Right Way
Now that I have opened your mind to how to find keywords with the right buyer intent, this begs the question of what is the proper way? The best way to explain this process is to tell you the wrong way to find the right keywords.
What is the worst way to find keywords?
It is very simple. Using the Google Keyword Planner. That is all you need to know.
You might be scratching your head right now and you might be puzzled because, after all:
- Don’t most search engine optimization specialists use this tool?
- Aren’t most websites on the internet are built on keywords found through Google Keyword Planner?
You would be absolutely right, and that highlights the problem.
- Since almost everybody whose building these websites is essentially using the same tool,
- they are basically using the same pool of keywords.
This is a serious problem.
This explains why there is so much competition in almost all niches on the internet.
- When everybody is going to the same supplier for their raw material,
- then the price of those raw materials go up,
- because there is so much competition for those same raw materials.
Everybody is using the same keywords and everybody is targeting their customers using the same keywords.
What is the end result of this situation? It is very simple.
- You are setting yourself up for failure if you find keywords the same way as everybody else.
If you are just going to rely on Google Keyword Planner, then you are going to get the same related keywords that your competition is using. You are essentially going to be targeting the same keywords that they are looking over.
While you might get some sort of competitive advantage by doing some intent analysis to try to ferret out keywords that have lower levels of competition, the bottom line is that you are still fishing from the same fishing hole as your competitors. This leads to a high competitive density and the bad news is that you are at the losing end.
To gain a competitive advantage, you need to use a different set of keywords.
You cannot target the same pool of keywords that your competition is using. To make matters worse, Google keyword planner is a very limited tool because it will only give you keywords that are closely related to the keyword that you enter.
If you use the same seed keyword that your competitors are using, chances are the keyword variations that you get would be necessarily restricted by the keywords you started with. This is a serious problem because if you are just using the industry-standard keywords, then you are stuck with pretty much the same pool of keywords that everybody in your industry is using.
- You need to get out of that pool.
- You need to come up with a way to guess how your target customers in general search for information related to your niche.
In enough cases, they are actually not using industry keywords.
They are not using that same tired pool of keywords that all your competitors use.
If you are able to identify those:
- or unsaturated keywords
- you gain a tremendous competitive advantage
While your competitors are all beating themselves up trying to fight over the same core set of keywords, you on the other hand are enjoying the benefits of targeting keywords that everybody else has missed. Now, the question is how do you get this pool of keywords?
Get Into the Minds of Your Target Audience
The way to get out of the Google Keyword Planner trap is to focus on how your target audience actually searches for information related to your niche.
At the very least, these keywords must be:
- Lesser known
- relatively new
- trending in usage
- very niche specific
- and optimally completely unknown to your competition.
You might think that this is a tall order and it is. However, it is no wishful thinking.
Using certain out of the box resources, you can get this information.
There is no one perfect tool that would reliably yield keywords that have all these qualities, but one thing is for sure. By using non Google keyword planner keyword sources, you increase your likelihood of success.
Free Alternatives To Google Keyword Planner
Thinking broadly, the best source of alternative keywords is any kind of information compilation or organizing platform on the internet that uses categories and tags. The reason why you need to look for such a system is because different people search for different things in different ways.
This is a no-brainer and it seems like common sense.
- Unfortunately, most SEO professionals completely ignore this.
They think that if people are looking for one particular topic that there is only a tight range of keywords that people use to find that topic. This is absolutely wrong because most people think in widely divergent ways.
When you look at platforms that use category and tagging system, they give you all sorts of clues regarding possible ways of categorizing, labeling or filing information. This can lead to keywords that you or your competition may have overlooked.
Here are some categorization and tagging platforms that are big on the internet.
- Reddit claims to be the internet’s front page.
- It’s a platform where people share content and it is extremely popular.
- It has over 100 million users every single month.
It is a very busy website. Given its wide reach and its heavy usage, a lot of people’s categorization practices are tracked and recorded by Reddit.
Pay attention to broad patterns and how people tag and categorize information.
They might be using certain keywords that relate to your niche, which might not be all that popular but are actually gaining popularity and acceptance.
These are the types of keywords you need to pay attention to.
Since they are still basically under the radar, they can give you a tremendous competitive advantage if you dominate them now instead of waiting until they become industry standard. At that point, you probably have too much competition and it would be hard to rank for those keywords.
How do you get keywords from Reddit’s sub-Reddit system?
It is very simple. You use a scraper. There are a lot of scraper tools available online. Many even offer proxy support. You have to understand that a lot of these websites would block you if they notice that you are scraping their data base. It is really important to look into proxy support.
It does not matter or esoteric or seemingly obscure your niche is. There are sure to be at least a few blogs that specialize in your niche. Do not overlook the importance of these blogs.
Since they are tracking your niche, they are aware of the different trends and topics that are involved in your niche. By running a scraper that simply just dumps all the words that a particular blog has, you can get on top of whatever new term, acronym or industry jargon is becoming popular.
This is a great way to get keyword ideas that are directly related to your niche, but it is also a very powerful way of getting domain name ideas. If you want to make thousands of dollars with very little work, domain market places can definitely be lucrative places to look for opportunities. You can scrape niche blogs using word scraper and be on the lookout for new and trending words that you can turn into domain names and flip for quite a bit of money.
Finally, when it comes to scraping and categorization, one of the best sources, of course, is Wikipedia. I recommend Wikipedia because it is edited by millions of people from all over the world. These people have different ways of finding information. Also these people are very familiar with what is happening in their niche specialty.
Put these two factors together and you have a potentially lucrative source of keywords.
- They know what is trending.
- They know what is hot in their field of expertise.
- They would often make categories based on these new keywords.
Make it a point to scrape Wikipedia so you can identify industry keywords before they become hot and overly competitive.