How to Drive Traffic to your Online Sales Funnel
Your sales funnel is like a spider’s web, carefully constructed to lure your ideal prey (customer) into your web and sticky enough that they can’t possibly escape.
But how do you attract the right visitors?
We can only assume that you have put the necessary time and thought into your landing and squeeze pages. If not, do so before you drive traffic to them and take a look at these pre-written lead capture pages packages complete with autoresponder messages.
Always test your funnel.
Understanding how traffic responds to your landing page is vital. Without an optimal funnel, traffic is useless. You could drive thousands of visitors a day only to end up with no sales to show for it.
Once you have your site optimized, it’s time to drive traffic!
Wherever it already exists is usually a good place to start. Where does your audience hang out? This answer is the one that almost every online business knows and understands, yet they rarely take the time to take full advantage of.
Q&A Sites and Forums
The internet is awash with forums, social groups, fan pages and blogs dedicated to some aspect of your business. Even if you were in the vacuum cleaner business – an example of something very unsexy for the sake of demonstration – there are question and answer sites where people look for information about their intended purchases.
The point of joining a forum or answering questions on blogs and Q&A sites is twofold.
Not only do you position yourself as an authority, but you create backlinks to your website and when your answer appears on a highly trafficked site as a result of a question that gets a high volume of searches – you siphon some of that traffic back to your website.
Social Media Traffic
Traffic from social media can be free or paid – often a combination works best. Just what blend of free vs. paid you use will depend on your business. Special offers are almost always shared by users and only require enough paid advertising dollars to get them to a tipping point, whereas other posts may require a more consistent budget.
Test paid advertising on social media, but only do so where your audience already hangs out. This is the crux of traffic plans. You may hear that Google Plus or Pinterest has driven thousands of dollars’ worth of business to a particular business, but unless your market spends their time on those sites, there’s little point in blindly following suit.
Always have something to offer in return for your reader’s email address. This is highly effective if its value is such that your existing traffic feels it is valuable enough to share with their peers, effectively extending the reach of your campaign.
There’s nothing new in traffic generation, yet many marketing gurus like to pretend they have secret sources. Test what works for you and keep doing it.