Guerrilla Marketing Landing Page Tactics
All the products that you want to sell online are ready. You have already signed up with the Google Adsense program or with other affiliate marketing programs and you have already prepared the ad you want to post.
Your mind is now set to being the next most successful online business. But is there anything else that you might have forgotten to prepare? Maybe none. But how about your landing pages? Are they all set for your business?
Landing Page Tactics
Landing pages are simply web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad. For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate’s website.
Landing pages are, at most times, nothing really different from other web pages on a particular website, especially if the said website is an ecommerce site. Some online businesses even use the homepage of their websites as the landing page for their ads.
- Are these businesses making a big mistake?
- Or should you follow their method in creating landing pages for their ads?
Well, you can always follow what most online retailers do, directing their potential customers to the homepages of their websites. But if you want to achieve something more from your online business, and if you want to earn a lot of profits, you better create a special landing page for your web ads. Why?
Landing Page Success Tips
Success Tip 1: Offer a freebie in exchange for your visitor’s email address. I very much endorse this method of building your email list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.
Success Tip 2: The landing page must be written professionally. When writing your landing page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or trying to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.
Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page.
Success Tip 4: Play up the benefits of the freebie you are offering as more than a mere subscription to your newsletter. You should focus most of your attention on encouraging your prospective visitor to download your free offer.
Later, you gently remind your prospect that he or she has nothing to pay, but to just merely subscribe to your newsletter in exchange for the freebie being offered.
Squeeze Page Essentials For Rapid List Growth
Your squeeze page, also known as landing page or “opt-in” page is your most powerful tool for building a list fast. It is a simple page consisting of a headline, sub-headline, benefits, image of your free gift and an opt in box.
- Your headline is the most important component of your squeeze page.
- It has to be bold, striking and able to catch your reader’s attention at first glance.
- If you don’t catch them within the first few seconds you’ve lost your lead.
The sub-headline is meant to reinforce the message of your headline.
It is usually smaller in font, but bold enough to encapsulate the message of the headline further.
- After the headlines comes the benefits.
- You have to demonstrate why your readers should give their precious information to you.
- The benefits should talk about what is offered in the free gift that you are giving them.
An image of your free gift such as an ebook or video cover will improve conversions, (the percentage of people who sign up to your list), hence should be included in your landing page.
Finally, your opt in box comes last.
You can get the code for your opt in box from your email autoresponder service such as AWeber. The opt in box usually consists of a call to action, name and email input box and a sign up button. One of the commonly used call to actions would be “Get instant access” or “Download now”.
In short, apply these guerrilla marketing landing page tactics and you will soon start to see your list build up real fast. Remember to test and tweak your landing page to ensure maximum conversions, or you’ll be potentially leaving lots of money on the table.
Simple Steps To Creating An Awesome Headline
The headline is undoubtedly the most crucial factor of the sales copy. You could have the best sales copy ever written but a poorly written and not thought out headline will almost single-handedly ruin your business. The following points should insure your headline is quality and will force to read on.
1. Ultra Specific
You need to be as specific as possible. For example. Instead of “how an ebook author make thousands every month”,change it too “how an ebook author makes $2,678.85 every month”. It’s more specific and a lot more believable.
2. Keep it unique and original
You really need to come up with your own original headline. For example I’m sick of seeing this headline. “Finally,the simple way to get free to your site. It’s this word “finally”,its been totally overused.
3. Keep the urgency
This really forces the reader to view the sales page further. Give the headline a sense of urgency. For example, giving a special offer for reading on,deadline dates or total amounts available.
These techniques have personally been proven by myself, and countless other successful marketers and businesses. Some of them may work better than others, however, the key is to keep tweaking and testing with the above points always in mind.
Copywriting in Your Email Campaign
Want to double or triple the number of new leads and customers you generate each month with your emails? Try focusing your email campaign with copywriting techniques.
Copywriting in emails is the art of using attractively written content focusing around a service or product to sell. A tool used to tempt the reader by making the items for sale seem attractive, desirable and at the same time beneficial.
Copywriting is often described as a play on words where the best and the most persuasive campaigns win.
Whenever you email someone, you’re basically trying to sell a point. So what better way to communicate than with the language of copywriting in your emails.
The secret is to balance the right blend of benefits and features in your email marketing copy.
Here are some tips to try in your next email marketing campaign:
- Pack a powerful headline punch. Check top magazine article headlines of the day to see what’s working best. Tailor yours accordingly.
- Draw readers in with a great lead opening. Look to top articles in the news for ideas. And reach out and grab your readers in a similar fashion.
- Keep the main message focused on no more than 3 main benefits your product or service offers the reader. Present credible info, not hype. And include testimonial when possible to back up claims.
- State your proposition in a personal way, since the focus is all about the customer…i.e. write in the “You” form, not “he or she.” And talk about them or things that they can relate to.
- Focus on customer benefits. People like to save money, join in and be a part, learn more, earn more.
- Offer multiple selling points in bullet form. Write them from customer’s point of view & reflect their needs.
- Thoroughly describe the product. Give the customer all the information they need on the product or service in order to make a well educated decision.
- Create a call to action. Tell the customer what to do exactly, step-by-step.
- State your unique selling position to differentiate yourself from competition. For example, tell why your product is better than the competition’s.
Go for the gusto in selling your email messages with sound copywriting techniques.
Sell your audience on reading more, navigating your site and communicating in a way to show they got your message.
Top 5 Landing Page Mistakes
It seems like such an obvious concept but it’s frequently overlooked.
You need consistency between the call to action in the ad that brought the visitor to your site, and the landing page they visit.
If the visitor can’t find what brought them there immediately, they’ll look somewhere else. How do you feel when someone offers you something to get your attention, then gives you something else in return?
Be consistent with your message and turn visitors into paying customers by giving them what got them there.
2. Too Many Distractions Remove all distractions
How many times have you visited landing pages that offered you so many options you didn’t know what to do?
Stick to a single message. If you ask a visitor to:
- Read your copy;
- Sign up for you mailing list;
- Check out this or that article; or
- Click on this or that link;
… all you did was confuse him, and as a result he’ll do none of the above.
Don’t create mental tension. Eliminate it and your sales conversions will increase dramatically.
Get your visitor into the buying cycle as soon as possible. You have to:
- Get their attention
- Turn that to interest
- Create desire
- Close the sale
- Turn the customer into a company advocate
3. NO Call to Action or the Offer has NO Emotional Appeal
You need emotionally compelling ad copy that stops visitors dead in their tracks. People buy on emotion. They justify with logic. People gravitate toward pleasure and away from pain.
Remember the old adage, “Fear of loss is greater than the desire for gain.”
Get inside your customer’s mind. Find out what gets them emotional about your product and/or service and quickly explain how your offer benefits him.
4. Bad Design
Landing pages should have a 800×600 resolution if you want to capture 89-94% of online users. Make sure visitors can see the offer in the first screen. That’s usually the upper 300 pixels on the page.
Make sure the offer is very clear and easy to take advantage of. Repeat the offer anytime they scroll past or leave the first screen.
5. Confusing or Invasive Forms
- Keep forms simple
- Repeat the offer on the form
- Use as few fields as possible
- Collect new information only
Make sure the info is saved as they go so if they accidently hit the back button they don’t have to start over. Let people know you will never share this information with third parties
Your goal should be to maximize every single visitor that comes to your site, landing page, or anywhere around your business. If somebody enters your site and leaves without doing anything – you may have potentially lost them forever. That’s why it’s imperative that you always have some way to capture leads or gather these visitors on one place, in one way or another. If not for building authority, but also for driving tons of traffic and creating an income stream that you can tap into again and again.
Another final reminder you should be clued into, is that in order to build trust, you can include your handwritten signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer.
You probably entered into an affiliate marketing program or even the internet marketing realm with these things in mind: to save on advertising expenses and to gain more profit. But if you get into an affiliate marketing program without actually having a landing page, you’ll end up paying too much without getting anything in return.
So if you still don’t have a landing page for your ads, you better start creating one now. And don’t get us wrong; it isn’t enough for you to have just a landing page it should be a great landing page.