Basics SEO Tactics For Total Beginners To Grasp
As you might already know, search engine optimization, or SEO for short, has evolved over the years. Basically, Google.com controls what goes on with SEO and what is allowed and what is not, in order to get your website ranked high in the search engines, for whatever keyword phrases you are talking about.
If you don’t know what SEO is, here is a basic definition from Wikipedia.com:
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s (e.g. Google.com) unpaid results – often referred to as “natural,” “organic,” or “earned” results.
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
SEO may target different kinds of search, including:
- image search,
- local search,
- video search,
- academic search,
- news search
- and industry-specific vertical search engines
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
65% of search engine traffic comes from Google
So, you need to rank on the first page of this monster for your main keywords, or you will not get much natural traffic to your domain.
Google has had many algorithm changes over the years, called Penguin, Hummingbird, Panda and so on and we don’t really know all of the details except that thousands of sites receive a drop in rankings and some go up in the search engine results.
However, it seems that right now they favor companies promoting their brands and general topics, instead of plain keywords. You can’t load a page with your main keywords in the title, on the first line, last line, in H1, H2 or H3 tags and so on, and get away with it.
At one time, that would vault you to the top of Google, but not now.
- They favor authority websites with lots of good content and lots of social interaction (links to your Facebook fanpage etc).
So, you still can use keywords on pages, just don’t overdo the optimization.