3 Ways to Help Your Target Market Find You
Inbound marketing is all about getting out there so your ideal customers can find you, and then buy from you. Of course the first and all important step is that they have to be able to find you out there on the web. Here are three different ways you can help ensure that happens.
Know Where They Hang Out And Build An Online Presence There
Start by figuring out who your target market and ideal customer is. Once you know that look around and figure out where they are hanging out online already.
- popular blogs in your niche
- Facebook groups
- and the likes
Then start to build a presence online in those places. Share solid content, interact with your prospects, and share your expertise. Make it easy for them to discover and find you. Part of that of course means linking back to your own site and opt-in pages regularly. Getting them to your site and into your funnel should always be a priority.
Know What They Search For And Create Content Around Those Keywords
Do a little keyword research using tools like the Google Keyword Planner or WordTracker.
- Figure out what your customers are searching for.
- What kind of information are they looking for?
- What questions and problems do they have?
- What exact keywords are they using?
With that list in hand, start creating content around those keywords and key phrases.
Work on your SEO skills to get your content to rank for those terms. This will make it easier for your potential customers to find you via search engines. This isn’t something that will happen overnight. Keep working on SEO and start by going after long-tail keywords that are easier to rank for.
Leverage Social Media and Word of Mouth Advertising
Last but not least, leverage your existing pool of prospects and customers via social media and word of mouth. Treat them well, be helpful and they’ll happily help you spread the word about you, your website, and your online business.
- Post regularly on social media and encourage your “tribe” to like and share your content.
- The goal is to spread your content far and wide so potential customers can find you online.
Incorporate these three strategies into your daily marketing efforts and you’ll be well on your way to building a strong online presence and have customers come find you to buy the products and services they need.