21 Techniques That Boost Mobile Marketing Campaigns
Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.
What To Know About Mobile Marketing
Let’s first talk a little bit about some of the things that you need to know to run a successful mobile marketing campaign so you can take advantage of this popular communication method to reach more customers and ultimately make more sales.
Before you dive right in and start using mobile marketing for your business, it’s important to make sure that it will work for you. Generally, mobile marketing will work for most any business as long as you have something to offer your customers via text that will entice them to take action, such as come into your store, click on a link, watch a video or make a purchase.
While many mobile users have access fast the download speeds and unlimited data plans,there are many who still have very slow connections. This means that it takes a long time for them to access images and video.
Downloading large amounts of data can be costly for some as well and even though the medium is becoming more image and video friendly, text based ads are currently still more effective on mobile platforms than other types of ads.
Check this out: Mobile Marketing For Dummies
A few tips to keep in mind as you build your mobile campaign:
Text messaging is a great way to retain customers. Customers that already purchase from you are usually more willing to receive direct messaging from you than new ones. Use this to your advantage by offering special deals to current customers. They will feel special from receiving the extra attention.
Easy opt out
Always make sure your mobile marketing has a clear link for unsubscribing.
There are legal implications to not having a clear opt-out on every mobile marketing message just like with email, so develop your opt-out system at the same time that you are developing your subscription system. Each system handles this differently, but opt-outs can be done by clicking a hyperlink or by texting a word like ‘unsubscribe’ to a mobile short code.
- Align your mobile marketing campaign with the holidays and big events.
- Use the holidays to make your marketing campaign sparkle.
- Use the sporting event to your advantage.
- Make a special code for everyone to text for a chance to win.
Using these events will help to make your business a success. Just be careful not to send on holidays unless you have a really good reason or you may end up losing subscribers who don’t appreciate being contacted on special occasions.
Set a budget
Try to set a budget and stick to it if you want to market effectively. Shooting past your budget can quickly cause your campaign to fall apart, if only because you may start to change how you handle things due to a fear of money. Work meticulously to stay within your budget for mobile marketing success.
A few tips for creating your mobile marketing plan
However, in the case of mobile marketing, it is easy to narrow down not only what media you want to focus on but also what audience.
It’s important to balance your mobile marketing within an integrated media strategy. Mobile marketing alone will not take your brand to the next level.
You need to develop a multi-channel strategy that works in harmony with each other to build a strong brand presence online.
Here are a few tips to keep in mind while creating mobile messages:
Treat your customers like people. Instead of just bombarding them with sales information constantly, consider messaging them occasionally with relevant information to their everyday lives. If you find an interesting blog on saving money, for example, send them a link. This lets them know you are not contacting them just to sell them something.
Short and Sweet
As we discussed above, keep your messages short and sweet. Although many cell phone and smart-phone users are signed up with plans that offer unlimited data transfers, not everyone has this luxury. If your ad consumes a great deal of their monthly allotment of data, chances are good that your efforts will go unappreciated and even resented.
Offer instant rewards
You can give your customers what they want, with no delays. Having a delay can make things lose their value or demand. People will participate in your marketing campaign hoping to get the promised reward. The quicker they get the reward, the happier they will be.
Always take time to check and make sure your messages are cross-platform capable. The variety of mobile devices available is staggering, and there are multiple platforms to consider, for instance will your message display well on iPhones, Androids, Blackberry, Windows mobile and tablet devices. Many tools can help you test your ad copy to see how it looks. Search for “mobile cross platform testing” and you will find one to suit your needs.
When you are using mobile advertising always make sure you identify yourself or your brand immediately. People don’t like receiving messages from the great unknown and if they don’t recognize you they will ignore and even block you. By letting them know who you are right away, it will make you seem more trustworthy, and make your offers much more appealing.
There are many different ways that you can get your message out there, but few are as direct as mobile marketing. As I hope you learned by the examples, it can be extremely valuable once you know what you are doing.
A few ways to put mobile marketing to work for your business
Sending out raw, unfiltered material, even if you think it’s worthy of attention, can be detrimental to your campaign and your reputation.
Things don’t have to be outlandish to get attention. They just have to be worth of someone’s time.
It is also important to remember not to treat mobile marketing simply as a way to advertise. It will work much better when you use it as a means of communication and relationship building.
Ultimately, it should be a part of a systematic marketing plan that includes a multiple strategies, that all work together in order to reach your objectives.
To increase the reach of your campaigns you should employ mobile search engine optimization.
- A majority of the mobile searches that are made are done using Google,
- so having a strong SEO strategy is just as important for mobile marketing as it is for other online ventures.
- In addition, many devices tailor search results by location, so be sure to include location-specific web pages.
Include QR codes
They work great when used in conjunction with mobile campaigns. Put them in your ads and on your products and your customers can scan them with their smart phone. Once they scan the code you can set up a link that will direct them exactly where you want them to go. For instance, to access a coupon, watch a video or visit your sales-page.
All of your mobile marketing messages should include a strong call to action.
A call to action is smiley an authoritative statement designed to spur your customers into doing something. Remember that this does not have to be a demand for an immediate purchase. It can simply be asking them to follow a link will or call for information.
To make your customers feel appreciated, send out automatic thank you texts after a purchase.
The message will show your customers that you care about their business and make them feel valued. It will also help you to stick out in their memory the next time they’re looking for what you have to offer.
Test your campaign before you start sending out your messages.
Send the messages you plan to use to family, friends, coworkers or employees to make sure it displays well and all your links work this way you can make any needed changes before it goes out to every contact on your list.
Tips that can help you improve mobile campaign effectiveness
As I’m sure you are aware, typing in all capital letters in your emails is considered yelling by most people.
The same is true for text messages too.
So though it may seem like you’re making an impact, remember that to consumers, it can be a big turn off, not to mention it’s harder to read and most of the time it isn’t well received.
Tell the world
Mention your mobile campaign everywhere you possibly can. Talk about it on social media, your blog, your website, and anywhere else you can think of.
You want your customers to realize that they can access your company from their mobile devices. Let them know that mobile users enjoy extra benefits and make the process of joining your campaigns as easy as possible for them.
- Don’t randomly send messages anytime you feel like it because you never know where your subscribers may be.
- People won’t appreciate getting a message from you in the middle of the night.
- Whenever possible divide your customer base by time zones so that you do not send a message at an odd hour.
Always track your campaigns and make sure you use mobile-specific software to ensure that your data is accurate. Many different platforms are designed specifically to monitor mobile campaigns. All you have to do is search online and you should have no trouble finding one that meets your needs. It is important to understand what is working and what isn’t so that you can tweak and improve for maximum results.
Make your text messages engaging and viral. Of all mobile marketing techniques SMS messaging is one of the easiest for a user to pass onto a friend. Consider how you can make your text messages buzzworthy, and be sure to add an easy short code subscription method for those readers who may have just received your text message from one of their friends.
Check out your competition
Have a family member or friend sign up to a mobile subscription of a competitor. Doing this will give you an inside look at what they are doing right and what they are doing wrong. Now I’m not say go rip off your competitors ads and use them as your own because that would be wrong, however, a little recon can go a long way towards improving your own campaigns so that they more effective.
How to make your mobile marketing campaigns a big success
When building your database of mobile subscribers, always make sure that you get permission from your consumers to receive your communication.
It may be very tempting to add all of the mobile numbers you collect from your customer’s right into your campaign, but don’t do it because most of the time they won’t respond well and you could even end up losing their business.
Even though this type of marketing is becoming commonplace there are still many people who don’t appreciate it and feel that it is more intrusive than other forms of advertising.
By sending message to people who don’t specifically opt into your mobile campaign you may end up driving more customers away than you keep.
As we have discussed before, sales and special offers built around the holidays can be a great way to boost sale.s However, you should avoid sending messages on holidays and weekends unless it is extremely beneficial to your subscribers.
Even though you have access to people’s cell phone numbers, it’s important to be careful about when you use it if you want them to respond favorably. Sending business messages on holidays is still considered inappropriate by most people, so why risk it.
Build mobile landing pages that are specialized for multiple devices. For the best results, keep the design simple, clean and easy to navigate. This will provide a better experience for visitors and it will help increase engagement. It’s also a good idea to set up multiple versions of your landing pages and split-test them to see which one performs better.
There are many mobile ready website templates available, which makes this part of the process much easier. You can check with your web designer or if you use a content management platform like WordPress you can use a mobile ready theme or look for plug-ins that will help, you set landing pages that your visitors can view from any device.
Whenever possible always personalize your message and use your recipient’s real name. People like to feel important and recognized, and adding their real name to any messages you send out will give them those feelings. Making your customer feel like you are personalizing the message specifically to them is a great way to make them feel appreciated.
If you really want to convert sales with mobile marketing, you want to do everything you can to ensure that receiving messages and visiting your site is a pleasurable experience for people. If you take the time to listen to your customers you will be able to serve them better and give them a reason to stick around.
As we close this free mobile marketing course, I would like to thank you for joining me. I sincerely hope that you have learned a lot about how to boost the effectiveness of your mobile campaigns and just because your lessons have ended, I want you to know that you can still feel free to contact me if you have any questions!